Crypto.com has reached a new milestone by surpassing 100 million users globally, marking a significant achievement for the company since its inception in 2016. The cryptocurrency exchange attributes this achievement to its latest marketing campaigns, which include partnerships with
renowned personalities, venues, and events.
Partnerships Propel Crypto.com
Some of the marketing efforts include hosting NBA and
NHL playoffs at the Crypto.com Arena and the Formula 1 Crypto.com Miami Grand
Prix. Additionally, the firm recently released a film for its brand dubbed “INEVITABLE” under the campaign “Fortune Favors the
Brave.”
Kris Marszlek, the CEO of Crypto.com, mentioned:
“Positioning our brand through engaging campaigns and iconic partnerships
has made Crypto.com a household name. But I’m most proud of the fact that we’ve
surpassed the 100 million user milestone while building the most widely
regulated platform in the industry by leading in global licenses and
registrations.”
We’ve crossed a major new milestone.#CROFam is now 100 million strong 💪Thank you to all our users who’ve been with us from the start, and those who’ve just joined us. 🙏Get all the details: pic.twitter.com/LIAFtkhSGo
— Crypto.com (@cryptocom) May 6, 2024
In May, Dubai’s Virtual Assets Regulatory Authority licensed Crypto.com to offer full operations in institutional crypto trading under a new platform dubbed Crypto.com.
The exchange’s regional arm, CRO DAX Middle East FZE, obtained a Virtual Asset
Service Provider license in 2023.
Crypto.com Exchange, designed for both institutional
and qualified retail investors, offers a range of services, including spot
trading, staking brokerage, and over-the-counter offerings. Crypto.com aims to strengthen its position in the global cryptocurrency market with plans to roll
out the Crypto.com app and other products for retail investors in Dubai.
Global Expansion Initiatives
Beyond Dubai, Crypto.com is expanding its presence in other regions. This includes a recent announcement of a specialized trading
platform for Korean users. Additionally, Crypto.com and Brazil’s BTG Pactual
teamed up in February to enhance banking services in Latin America.
By integrating BTG Pactual’s stablecoin, BTG DOL,
Crypto.com seeks to facilitate transactions between traditional financial
systems and the emerging digital economy. The goal of this partnership is to
democratize access to the digital economy for individuals and businesses in
Latin America.
The collaboration builds upon Crypto.com’s existing
presence in Latin America, where it holds a Payment Institution License from
the Central Bank of Brazil. Crypto.com has also secured licenses in the Netherlands, Spain, France, and the UK.
This article was written by Jared Kirui at www.financemagnates.com.
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