Technical Reviews

You can find love on Tinder for $500 a month, if you qualify for its elite tier

Tinder has officially rolled out its most exclusive subscription — “Tinder Select” — according to a report by Bloomberg. This elite pay-to-date tier will cost love seekers $500 per month (or $6,000 annually — apparently there are no bulk discounts to be found here) for access to unique features like exclusive search and matching.

This may sound ridiculous to the general public, and it may be why Tinder has decided to hold off on making the new tier available to everyone just yet. Tinder Select has only been offered to less than one percent of users the company considers “extremely active.” Tinder told Bloomberg that it will open up applications for Tinder Select on a rolling basis but it didn’t say exactly when. Tinder’s exclusive membership was originally hinted at all the way back in 2019.

Tinder’s parent company, Match Group, reported that the app’s direct revenue raked in about $475 million in the second quarter of 2023, growing about six percent year over year. However, the number of people willing to pay for Tinder subscriptions declined four percent to 10.5 million. At a Citi conference in early September, Match Group President Gary Swidler said he thinks Tinder Select has the potential to have an impact on the company’s overall revenue.

Tinder Select

Bloomberg/Match Group

Match Group has dabbled in exclusive dating apps like “The League,” which it bought in 2022, so it’s not too surprising that it’s getting its flagship app into this space too. But if you’re not up for that kind of commitment (if you even qualify) you can opt for other Tinder subscriptions — Plus, Gold, and Platinum, which have monthly memberships that start at $20, $30, and $40, respectively. Each tier provides different exclusive features (Platinum members, for instance, can message who they like before even matching.)

Whether these paid versions will increase your personal odds of finding a partner is anyone’s best guess. Thankfully, Tinder (and the majority of competitor dating apps) retain unpaid membership options, so those of us without $500 a month to burn can continue to get ghosted for free.

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