Social media

71 Social Media Post Templates to Speed Up Your Process

You ever want to get off the hamster wheel of content creation? A social media post template (or 70 of them) can help.

Post templates are designed to speed up your social media content creation process, saving you time while ensuring your posts are visually appealing, on-brand, and effective.

Whether you’re crafting Instagram stories, Facebook posts, LinkedIn updates, or TikTok videos, using a social media post template will help you maintain consistency, engage your audience, and drive results.

Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now.

71 social media post templates

These 71 social media design templates will help speed up your content creation process. Be sure to bookmark this page for future reference!

Bonus: Here are a ton of free social media templates for businesses you can steal.

26 Instagram post templates

Instagram is a highly visual, content-eating machine. Templates will help you to make sure your posts are visually appealing and on-brand, all while saving you time.

Our cache of Instagram post templates can be tailored to your brand using Canva. Use these as a jumping-off point, make them unique to your business, and then save them for future use.

Here are 18 Instagram Story templates you can use to save time and create polished, eye-catching Stories.

Four different Instagram story templates that can be used as socia media post template

Source: Instagram Story templates via Hootsuite

These eight Instagram ad templates will get users stopping in their thumb-tracks.

A social media post template for an instagram ad

Source: Instagram ad templates via Hootsuite

Plus, here are three Instagram caption templates you can steal for your posts!

Feeling [emotion] about [Experience/Event]. Tag someone who needs to see this!

A little [noun] never hurt anybody. What’s your favorite thing about [topic]?

Life’s too short to/not to [action]. What’s your go-to feel-good move?

10 Facebook post templates

When you’re polishing your Facebook appearance, you want to stay true to your brand, stand out from the crowd, and give off the right digital vibe.

Plus, you want to make sure you have all of your ducks in a row when it comes to your written content, too. Templates will help you look the part without a ton of effort.

A social media post template for a Facebook event

Source: Event post Facebook template via Canva

Here are five social media post templates free from Canva for Facebook:

Event announcement

Meet the keynote speaker

A customizable landscape post

This motion graphic

Quote post

Plus five Facebook caption templates:

Happiness is [activity/experience]. How do you find your happy? Share your #MondayMotivation with us!

[Insert quote here] Here’s a little #WednesdayWisdom for you.

Let’s hear from you! What’s your favorite way to use [product/service]? Share your tips and tricks in the comments below! We love learning from you!

Exclusive offer alert! 🎉 Treat yourself to [product/service] now and enjoy [discount percentage]% off! Hurry, this offer won’t last long! Click the link to shop now!

Behind the brand spotlight: Ever wondered what inspires us at [brand name]? Dive into our journey and discover the passion behind [product/service]. From our humble beginnings to where we are today, every step is a story worth sharing!

5 X/Twitter post templates

On X, formerly known as Twitter, conciseness is key. Having a social post template handy can help you craft short n’ snappy messages that resonate with an online audience.

Here are five X post templates:

Sum up your [noun, which can be as simple as ‘day’ or something related to your audience, like ‘your biggest marketing challenge] in ONE word:

The 5 steps of [topic related to your audience, like ‘getting fit’] (list out five simple steps to success).

In my first [time quantifier] as a [your expertise], I made [small quantifiable amount]. Fast forward to last month, when I made [large quantifiable amount]. Keep pushing through; it’s worth it.

Harsh truth: [a controversial belief you have that’s related to your industry or audience interests].

Life hack: [a belief you hold or a successful habit you’ve formed].

10 LinkedIn post templates

LinkedIn’s a workhorse in the social media world. As a professional networking platform, templates can help you make sure your posts maintain a professional tone and format.

LinkedIn has a few visual social media post templates within the app you can use. These are only available on the mobile app.

Caption templates can be designed to showcase your expertise, share industry insights, or provide career advice, positioning you as a thought leader in your field.

Here are ten LinkedIn caption templates you can use:

Excited to share my latest project in [industry]. It’s been a journey of innovation and collaboration. [Post link to your project here]

Reflecting on [industry trend] and its impact on our work. What are your thoughts on navigating this shift?

Thrilled to announce [achievement or milestone]! Grateful for the support of my team and mentors.

Just wrapped up a productive meeting with [industry expert/client]. Insights gained: priceless. #Networking #ProfessionalGrowth

Sharing a lesson learned: [brief anecdote]. How has this principle shaped your approach to [industry challenge]?

Curious about your opinion on [industry topic]. Do you think it’s a blessing or a curse?

Humbled to be featured in [publication or event]. Grateful for the opportunity to share insights on [industry trend].

Highlighting the importance of [key skill] in today’s workplace. How do you cultivate this skill in your team?

Excited to attend [industry conference/event]. Looking forward to connecting with fellow professionals and learning from the best.

A reminder to always prioritize self-care amidst the hustle. What are your favorite ways to recharge outside of work?

4 TikTok post templates

TikTok thrives on trends. Templates can help you quickly jump on popular trends or challenges while still maintaining your brand’s unique voice and style.

With the right social media post template, you can execute videos quickly while maintaining creative freedom.

A social media post template for TikTok

Source: Retro TikTok template via Canva

Here are four handy Canva TikTok templates:

10 Pinterest templates

Businesses on Pinterest are dialled into the opportunities it offers. Pinterest users are already primed for shopping around for inspiration in the form of products.

A social media post template for Pinterest

Source: Pinterest templates via Hootsuite

This Pinterest template comes with 10 slides. You can use them all to tell a story or parcel them up individually.

6 YouTube templates

YouTube videos are hard enough to produce without having to write your own script or come up with your own graphics!

Here are three YouTube Canva video introduction card templates you can use:

Blue gradient


Blue and white plaid

Here are three YouTube script templates you can steal.

1. Tutorial/How-to YouTube video script template


Greet your audience and introduce yourself.

Briefly outline what viewers will learn in the video.


Step-by-step instructions on how to accomplish the task.

Demonstrate each step clearly and concisely.

Provide tips or alternative methods if applicable.

Use visuals such as screenshots or demonstrations to enhance understanding.


Recap the main points covered in the tutorial.

Encourage viewers to try out what they’ve learned.

Prompt viewers to subscribe for more tutorials or related content.

Thank viewers for watching and invite them to leave comments or questions.

Example closing remarks:

“Thanks for watching! I hope this tutorial was helpful for you. Don’t forget to subscribe for more tutorials like this, and feel free to leave any questions or suggestions in the comments below. See you next time!”

2. Product review YouTube video script template


Introduce yourself and the product you’re reviewing.

Mention why you chose to review this product or what makes this product special.


Discuss the features and specifications of the product.

Share your personal experiences with the product.

Highlight the pros and cons.

Provide any relevant comparisons with similar products.

Showcase the product in action if possible.


Summarize your thoughts on the product.

Give your recommendation (or not) and explain why.

Include any special discounts or offers for viewers.

Remind viewers to like, subscribe, and share the video.

Example closing remarks:

“That wraps up my review of [product name]. Overall, I was [your impression here] with its performance, but it does have [other considerations relevant to the audience]. If you’re interested in purchasing it, I’ve included a special discount code in the description below. Don’t forget to subscribe for more reviews like this, and I’ll see you in the next video!”

3. Vlog YouTube script template


Greet your audience and introduce the topic of your vlog.

Share any news or updates.


Document your day or the specific event you’re vlogging about.

Share your thoughts, feelings, and experiences.

Include funny or interesting anecdotes.

Show behind-the-scenes footage or bloopers.


Summarize the highlights of your day or event.

Encourage viewers to engage with the video by liking, commenting, and sharing.

Mention any upcoming vlogs or events they can look forward to.

Thank viewers for watching, and invite them to subscribe for more vlogs.

Example closing remarks:

“Thanks for joining me today! I had a blast, and I hope you enjoyed tagging along. Don’t forget to give this video a thumbs up if you liked it, and leave a comment sharing your favorite part. And, of course, subscribe for more vlogs coming your way. Until next time, take care!”

Want more written scripts and captions? Try these ChatGPT prompts.

The smart way to use social media post templates

There’s a right way and a wrong way to use a social media post template. Find out the best practices you need to know here.

Tailor your content to the platform and audience

Each social media platform has its own audience demographics and content preferences. TikTok, for example, is popular with 18 to 24-year-old people.

Customize your templates to fit the tone, style, and format that resonate best with your target audience on each platform. For example, Instagram users may prefer visually appealing content with short captions, while LinkedIn users might appreciate long-form professional and informative posts.

Keep brand consistency top-of-mind

Your templates must align with your brand identity, including colors, fonts, and messaging. Consistency across your social media posts helps reinforce brand recognition and builds trust with your audience.

Plus, it makes you look like a pro. Use consistent branding elements in your templates, such as logos, brand colors, and taglines.

Personalize templates for context

While a social media post template can provide a structured framework, it’s essential to personalize each post to suit the specific context or current events. Incorporate timely topics, trending hashtags, or relevant news into your templates to keep your content fresh.

What’s that, you say? You don’t have time to keep on top of all the industry trends? Not to worry, Hootsuite’s got your back. Set up Streams for social listening. You can track specific keywords, industry terms, or even thought leaders in real time.

Personalization shows your audience that you’re actively engaged and responsive to what’s happening in the world.

Double-check before posting

Always, always, always review and double-check your posts before publishing them. Check for spelling and grammar errors, ensure that all links are working correctly, and verify that the content is appropriate for your audience and aligns with your brand values.

It’s a good practice to have a second set of eyes review your posts to catch any mistakes or inconsistencies. With Hootsuite, you can set up an approval workflow, to make sure your content is seen by editors or stakeholders before it goes live.

Test and iterate

Your social media presence is going to be in a constant state of evolution; don’t let it stagnate.

Continuously evaluating the performance of your social media posts and templates is going to help you identify what resonates best with your audience.

Test different variations of social media post templates, such as varying the length of captions or experimenting with visual elements. Then, analyze engagement metrics to determine which templates are most effective. After you’ve checked the data, refine your approach accordingly.

Stay flexible and adaptable

While a social media post template can provide structure and efficiency, you need to be willing to adapt and evolve your approach based on feedback and changing trends.

Social media platforms and audience preferences are constantly evolving, so staying flexible allows you to stay relevant and maintain engagement over time. Don’t be afraid to experiment with new ideas!

Save time managing your social media presence with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more — all from one dashboard. Try it free today.

Do it better with Hootsuite, the all-in-one social media tool. Stay on top of things, grow, and beat the competition.

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