Learning About Strategic Semiconductor Communication: My Internship at Kiterocket


I am passionate about the emerging and leading technology shaping the world. After accepting an internship at Kiterocket, a global PR and marketing agency, I quickly delved into learning about the technical and complex world of semiconductors. This internship allowed me to grow the skills necessary to excel in an agency that supports clients focused on creating innovative technology.

It was exciting to research the key players and competitors in this rapidly growing industry and learn about the advanced terminology and jargon often used in various forms of strategic communication. I also watched in-depth training videos that provided a thorough introduction and a solid foundation on the important facets and processes that many of the agency’s clients are responsible for in the industry.

I had the privilege of being mentored by some of the brightest veterans and peers in public relations, digital marketing, technical writing, brand strategy, and account management. Working with team members from different areas of expertise in a collaborative and creative work environment inspired me to become a more well-rounded communications specialist.

Working alongside account managers and executives gave me the opportunity to practice invaluable skills including media outreach, coverage reporting, client research, copywriting, client services, digital marketing, SEO, public relations strategy, and more. Throughout my internship, I became more confident in my ability to produce valuable deliverables such as media lists, event lists, quarterly reports, media briefing books, weekly meeting agendas and recaps, social media posts and graphics, email newsletters, blog posts, and more.

For example, during my first week as an intern, I wrote a blog post for a client focused on encouraging people to join their company. I enjoyed the experience as I had never written a blog for a client before and was able to write creatively on an unfamiliar topic. Additionally, creating social media posts and graphics for different clients was also a great learning experience as I was able to craft posts that aligned with the unique brand image and messaging of different companies.

Another memorable project I worked on was creating a trade show opportunities list from scratch for a client that helps innovative startup companies grow their businesses. To do this, I researched trade shows and conferences taking place throughout the year that the client could attend or exhibit to boost the company’s brand awareness.

Overall, my internship was a rewarding, positive, and welcoming learning experience. I enhanced my capabilities in public relations and digital marketing with B2B clients and better understand how to best support clients in an impactful way. Kiterocket has a knowledgeable team that is open to making the internship experience as fulfilling as possible for aspiring strategic communicators.

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